For the past 36 years, The Relief Products® mission has been simple; to help as many people as possible Stay Healthy, Naturally® by providing natural, homeopathic medicine to address life’s daily irritants. By harnessing the healing power of natural remedies in safe, easy-to-use products, we help to transform medicine – bringing more care into your family’s healthcare. What started as a small, family-owned company with a few products, has since grown into an industry-leading supplier of natural OTC eye & ear care products.
In late 2022, The Relief Products® saw an opportunity to update our logo and branding to better reflect the story behind our products. As the growing need for effective, clearly labeled natural products became evident, the Natural Eyes™ brand was born. “We at TRP have always believed in the use of natural active ingredients to nurture our bodies, using what nature provides to help your eyes Stay Healthy, Naturally®”, says COO Susan Hanson. “In this way, Natural Eyes™ honors our company’s DNA while positioning our brand for the future of OTC eye care.” Unlike many traditional eye drops on the market today, Natural Eyes™ is made without the use of harsh chemicals such as vasoconstrictors, which can actually worsen conditions such as eye redness over time. By using natural active ingredients with minimum additives, Natural Eyes™ provides a practical solution that is safe for repeated daily use. All of the products in the Natural Eyes™ line were previously sold under the TRP brand name, however, introducing TRP’s eye care products as Natural Eyes has helped define the brand, and the contents of our products, more effectively.
A Natural Choice
Based on recent consumer data, natural is a trend that is here to stay. According to an article published by Nutrition Business Journal, the cultural forces driving natural product sales such as holistic health and well-being are expected to buoy the natural and organic product industry over the $400 billion mark by 2030. Additional factors such as ingredient quality, perception, and environmental concerns are also playing a part in customers seeking a natural alternative for their healthcare needs. With so many options on the OTC market today, consumers can be selective when choosing products to best suit their needs.
How Does Natural Eyes™ Work?
Natural Eyes™ works via the traditional homeopathic mode of action, which is that it utilizes small amounts (micro-dilutions) of ingredients that would cause, in a large dose, eye symptoms. These ingredients, in a micro-dilution, gently stimulate the self-regulatory mechanism in our body. This 200+ year old system of medicine is based on the principle that the body is capable of healing itself, and only needs small amounts of ingredients to gently stimulate that healing process. Once the active ingredients have been selected for a formula, they are micro-diluted by adding water or alcohol in a process known as potentization. Most OTC homeopathic products contain several active ingredients to effectively alleviate multiple symptoms, and can come in a variety of forms including fast dissolving tablets, pellets, liquid drops, gels, and more.
Benefits of Homeopathy
Homeopathic products provide a multitude of benefits, but safety and effectiveness are two of its most important features. Natural Eyes™ products are made with 100% natural active ingredients. These natural ingredients, in a micro-dilution, have no known side effects or drug interactions. In the United States alone, more than half (66%) the population uses at least one prescription drug, including 90% of Americans over the age of 70. By choosing a homeopathic product, consumers can avoid potentially harmful side effects and unintended interactions with their medications. Due to the safe nature of these products, most homeopathic products are also suitable for children, which can be useful in treating acute conditions such as pink eye and earaches. Furthermore, homeopathic remedies are typically easy to administer (usually topical or ingested) and remain non-toxic regardless of dosage.
When it comes to chronic conditions, finding a cure or treatment to mitigate symptoms can be difficult. Because homeopathy works so gently with your body, many patients have experienced positive outcomes when using homeopathic products for conditions such as arthritis, chronic fatigue, fibromyalgia, migraines, dry eyes, and more. The Relief Products® prides itself on providing customers with affordable, natural solutions for chronic conditions that lack effective allopathic treatment.
Looking Forward
The Relief Products® is excited for the opportunity to grow the Natural Eyes™ brand among health-conscious consumers. We pride ourselves on incorporating the latest technology, unique product formulations, and compassionate pricing to provide innovative and effective products backed by outstanding customer service. Natural Eyes™ can be found at mass retail locations across the US including Walmart, Walgreens, Dollar General, Rite Aid, and more. Check out the full line of products on our website and don’t forget to use the store locator app to find your favorites in a store near you!
